Posts by John Leutermann

For years, community management companies could rely on Google search traffic to bring in prospects. But the game has changed. AI-powered search engines now deliver instant answers — often using…

Board members and homeowners no longer rely solely on references or industry events to choose a management company. Instead, their search often begins with artificial intelligence. Google’s Search Generative Experience…

A troubling pattern is emerging across the community association management industry. Companies that have been ranking on page one for “HOA management [city name]” for years are witnessing a 30-40%…

Your potential clients aren’t just typing “HOA management near me” into Google anymore. They’re having conversations with AI engines, asking questions like “What should I look for in a community…

If you’re running a community association management company and still optimizing your website as if it were 2019, you’re missing a massive opportunity. The game has changed, and most CAM…

Imagine this: A board member, in a rush to find a landscaping contractor after their current one just gave notice, pulls out their phone during a community meeting. They spot…