General Contractors Need SEO & Digital Marketing
As of 2022, there are almost four million general contractors in the United States, which is a 3.4% rise from 2021. That means general contracting as a profession is on the rise. The increase in the number of general contractors is a great thing for consumers. There are more options, which means customers can shop around to find a general contractor that works for them. However, if you are a general contractor, this puts more pressure on you.
As the market becomes more crowded, you will need to stand out from your competition. The best way to do this is to invest in digital marketing. Digital marketing does not just consist of putting the name of your company online. Even having a website is not enough in today’s world.
To be successful as a general contractor today, you need to have a comprehensive digital marketing plan that includes the following items.
- Website Design
- Google AdWords
- Digital Display Advertising
- Content Marketing
Don’t worry if you are not familiar with all of these concepts. You are a general contractor, not a digital marketing specialist. At Big Rock Marketing, we are digital marketing specialists and can help you design a comprehensive plan that will work for your business. We will never force you to follow a specific marketing plan. Instead, we employ specific digital marketing strategies to grow your online presence and attract your target audience.
You do not want to get left behind. By employing the services of Big Rock Marketing, you will grow your general contracting business and start to see results in your bottom line.
To get started, you just need to participate in our free digital strategy consultation. It will do the following:
- Review your current online presence, including your existing website content, list of recommendations, meta description, and title tags.
- Check your mobile optimization.
- Ensure you have the proper page and domain authorities.
Our free audit also includes a free fifteen-minute call. During that call, we will review your results and outline a digital marketing plan. Take advantage of this free service and get started with Big Rock Marketing today!
Why Use Big Rock Marketing?
Our free audit is not the only reason to consider hiring Big Rock Marketing for your digital marketing needs. We are also experts in the many services that make up a great digital marketing plan. We go into these services in more detail below.
You cannot exist in today’s digital world without a good SEO strategy. SEO is the acronym for “search engine optimization.” It governs how search results are ranked. Search engines, but especially Google, rule today’s world.
People go to search engines to find information about all kinds of topics. However, search engines are especially important for businesses. A 2014 study found that over 67% of people click on the top five search results. That means your general contracting business needs to rank in the top five results for your area. Optimizing your website and online content for SEO ensures that you will be at the top of pertinent search results.
When you use Big Rock Marketing, you don’t have to get bogged down in the nitty-gritty of SEO optimization. We do the heavy lifting for you.
General contractors, as well as all small business owners, need a great website. Modern audiences require a professional-looking website that is also optimized for mobile devices. Without a great website, your business will have a hard time attracting customers.
At Big Rock Marketing, we will help you create a website that is designed to attract your target audience. We use WordPress for our website creation. WordPress makes updating your website a breeze. You will not even need to keep a programmer on staff. Our team can help you with all aspects of website design, creation, and maintenance.
Of all the search engines available, Google is king. There are approximately 8.5 billion searches on Google every day. While all these searches are clearly not for general contractors, it makes sense to use all the tools Google puts at your disposal. Google AdWords is one of these tools.
Google AdWords is a pay-per-click digital marketing strategy. You purchase specific keywords and phrases. When these keywords and phrases are typed into Google, a small ad for your business is displayed. The concept may be simple, but the execution can be very difficult unless you are an expert. At Big Rock Marketing, we are experts at targeted Google AdWords campaigns that will ensure you get the most out of this strategy.
Digital Display Advertising
Another digital marketing strategy is digital display advertising. These ads are larger and usually include graphics. Your digital display ad will appear on social media and web pages.
Digital display advertising can be a great strategy for some businesses but may not work as well for others. For example, if you are rebranding or moving to a new location, digital display ads can be a good tool. Otherwise, they may be a huge cost with very little practical effect. Let the experts at Big Rock Marketing help you determine if digital display advertising is right for your general contracting business.
At Big Rock Marketing, we also offer content marking, which is the creation of content that is posted to your website. Most businesses that choose a content marketing strategy create blogs or vlogs.
Content marketing is different than Google AdWords and digital display advertising in that the content is not a direct ad for your business. Instead, it provides customers with interesting and unique information about topics related to your industry. For general contractors, this could take the form of a blog post about the rising materials costs in recent years or when to know if your home needs a renovation. This unique content drives traffic to your site and is important for SEO, which will raise your standing in search results.
Don’t get overwhelmed by the many digital marketing strategies available to general contractors. Contact Big Rock Marketing today and let us take care of digital marketing while you worry about running your business.
Contact Big Rock Marketing today to learn more about how our digital marketing services can help your business.