Franchises and Digital Marketing
Franchises of all kinds and at all levels need digital marketing. If you are a franchiser, you should be offering a digital marketing and SEO program for your franchise operators. Franchise operators need to take advantage of this program.
Why is digital marketing and SEO so important for franchises? The answer is simple. Digital marketing and SEO can set a franchise apart from the competition and elevate each location. For success in today’s world, you need to conduct your business online. Most potential customers look to search engines like Google to find local businesses. A good digital marketing and SEO plan will increase your standing in search results and attract many more potential customers.
A brand is everything to a franchise. As a franchiser, you need to increase the visibility of your brand so that more people want to become franchise operators. A brand is similarly important for franchise operators. The bigger the brand, the larger your pool of people already familiar with your business. However, you then need to use digital marketing to ensure potential customers choose your franchise location.
The experts at Big Rock Marketing can help franchisers and franchise operators improve their bottom line. We employ a range of digital marketing and SEO techniques to help your franchise stand out from the competition. The most popular of these digital marketing services for franchises include the following:
- Website Design
- Content Marketing
- Google AdWords
- Digital Display Advertising
No matter your industry, we can help improve your digital marketing strategy and bring in customers. You don’t have to take our word for it, though. You can try our services for free before committing. Our digital strategy consultation is available to anyone. Simply fill out the form on our website, and we will perform the following services.
- Check your website and its mobile optimization
- Examine y our page and domain authorities, meta description, title tags, and list of recommendations.
- Schedule a thirty-minute call to go over our findings.
Try the digital strategy consultation today. It is free and there is zero obligation to you.
You need the services of Big Rock Marketing
Once you have decided that your company needs digital marketing services, you should consider Big Rock Marketing immediately. We provide the highest quality digital marketing and SEO plans for franchises around.
Our services are all top-notch. We will work with you and your franchise operators to determine the digital marketing plan best suited to your unique business. There are no cookie-cutter plans with Big Rock Marketing.
Here is a longer breakdown of our digital marketing services.
A great digital marketing strategy starts with SEO. SEO, or search engine optimization, is not black magic. It is instead a set of techniques designed to improve the visibility of your website. And more traffic to your website means more potential customers for your business.
SEO techniques are not meant to trick search engines. They do work within search engine parameters to increase your ratings in search results. The concept of SEO is very easy to understand but putting it into practice can be difficult. That is why you need SEO experts, like the people at Big Rock Marketing, to optimize your SEO strategy. It is not a quick fix, but with diligent work, SEO techniques pay off big for franchises.
Digital marketing hinges on your presence online, and that presence begins with a website. Customers today expect a lot out of a business’s website. You need a professional, easy-to-read, and mobile-optimized design. The website also needs to be simple to navigate.
Website design has become very sophisticated and requires expert knowledge to do well. The good news is that with programs like WordPress, website maintenance does not have to be challenging.
At Big Rock Marketing, we use WordPress for all of our website designs. This gives you a platform to change and maintain your website without having to hire an expert.
Website design and SEO are crucial parts of the digital marketing process, but they are not the only things you need. You should also consider content marketing. This is the process of putting unique content on your website in the form of blogs or vlogs. Depending on your franchise, either could work well for content marketing.
These blogs and vlogs do not provide direct advertising for your business. But they do help drive traffic to your website by answering questions people interested in your industry may ask. For example, if you own a restaurant franchise, you may write a blog post about how to attract new franchise owners or standardize your food production. The more unique content you have on your website, the more search results it will appear in, which will only help your business.
One form of direct advertising we do recommend is Google AdWords. This type of advertising involves the purchase of keywords or phrases. When a user uses these keywords and phrases, a small ad for your company appears in their search results.
Google AdWords is a great advertising tool if used correctly. But a lot of research has to go into researching and purchasing the right keywords and phrases. Let the experts at Big Rock Marketing do that heavy lifting for you.
Digital Display Advertising
Another type of direct advertising is digital display advertising. These are larger and usually graphic, ads that appear on websites or social media pages. You set certain parameters for when your ad should appear.
As with Google AdWords, the experts at Big Rock Marketing can help you develop your digital display ads and determine the best parameters for the campaign.
Contact Big Rock Marketing today to learn how we can increase the popularity of your franchise. Whether you are a franchiser or franchise operator, we have the digital marketing and SEO plan for you. Our experienced team members are waiting for your call and look forward to helping you with your initial digital strategy consultation.