Landscapers Need Digital Marketing
As a landscaper, you are responsible for making people’s yards beautiful. You cannot do your job without finding plenty of clients to work with. You need an online presence to grow your landscaping business. Unfortunately, it is no longer enough to let word-of-mouth increase your exposure. Digital marketing can take your small landscaping company and make it great.
There are approximately 21 million acres of grass in lawns across the United States. That amounts to a huge volume of landscaping work. But, your business is not the only one trying to fill this niche. You are likely not even the only landscaping company in your local area. And, if you live and work in a large city, the competition will be even more fierce.
Digital advertising, when done right, can help you grow your landscaping business. Most customers search for new landscapers online. In order to get your business’s name in front of people looking for a landscaper, you need to be at the top of search results.
Google is the number one search engine in the world. However, Bing and Yahoo also see use. You want to ensure your landscaping business ranks highly in all major search engines. To do this you have to employ the proper digital marketing strategy. But, wait, you’re a landscaper, not a digital marketing expert!
That’s okay. Big rock marketing is here to help you. With our help, your website will be brought into 2020 in style. Your online content will rank highly in search results. And, more and more clients will be brought to your business.
It used to be that print advertising was king. Your landscaping business may appear in commercials, flyers, or newspapers. These forms of advertising have fallen off in recent years. Instead, in the last few decades, digital advertising has reigned supreme.
Digital advertising is similar in concept to print advertising. It is just different in that your ads appear online instead of in the physical world. There are also a huge number of digital advertising components. They are:
- Pay-per-click ads: This is a great advertising strategy for anyone looking to grow their business online. It allows you to put a lot of ads out there without a huge output of capital. With pay-per-click ads you only pay if a user clicks on your ad. If there is no click, you don’t pay.
- Content marketing: One of the best ways to become more visible online is to upload content. For most businesses, this comes in the form of a blog. Blog posts can use SEO strategies to target your ideal customer. Content is a great way to drive more traffic to your website, and thus your landscaping business.
- Marketing on social media: It’s just a fact that most people in the United States use a social media app. Today there is a wide variety of social media sites to choose form. These include Facebook, Twitter, TikTok, and more. All of the major social media sites allow you to create targeted advertising campaigns. Having a social media presence is a great way to interest potential customers.
- Email marketing campaigns: Email marketing campaigns may seem to be a bit old fashioned. But, employed in the correct way, they can be very useful. They involve sending out emails to interested customers. However, you must allow the person the option to opt-out of the emails at any time. Otherwise, they may list your business as spam.
The digital advertising campaign you decide on with the help of Big Rock Marketing may include some or all of those components. We do not force you into a one size fits all digital advertising model. Instead, we take your unique company and needs into account. We will work with you to create a targeted digital advertising campaign to increase customer awareness of your landscaping business.
An important component of all digital marketing is SEO (search engine optimization). You need to rank highly in search results. Otherwise, all of the content and digital advertising in the world will not help.
There is an entire SEO process. Some important parts of that process are using keywords, creating correct titles and meta descriptions, and optimizing your website for mobile devices.
All aspects of SEO are important. Keywords are especially so. Remember in the digital advertising section how we said that content creation was a great way to drive customers to your website? Well, SEO is how that content works. It is not enough to just put any old content out there. You need to add content that incorporates the proper keywords so that when potential clients search those words and phrases they are brought to your website.
SEO is not as complicated as it may seem. But implementing it helpfully and efficiently can be challenging. This is where hiring a professional digital marketing company by Big Rock Marketing can come in handy. We are SEO experts. Don’t worry about what keywords you need to use; we already know them.
Our professionals are also familiar with all of the most recent search criteria changes. These can change often and cause you to drop in the results. Don’t let SEO and all other parts of digital marketing be a hindrance to your landscaping business. Contact Big Rock Marketing today to learn more about how we can help you grow your online presence.
Why We Can Help
Our claims can seem too good to be true. How can we create such great results for you? The answer is simple. Here at Big Rock Marketing, we are experts in all facets of digital marketing. From digital advertising to SEO and website design, we can do it all.
We are also familiar with the landscaping industry. You won’t have to tell us what is important to your customers, we already know. This allows us to get right to the business of bringing customers to your landscaping company.