Posts by John Leutermann

Building a marketing budget feels like throwing darts in the dark for most business owners. You know you need to spend money to make money, but how much? Where? And…

Remember when finding a new HOA management company meant asking neighbors for recommendations or maybe checking Yelp? In case you haven’t noticed, those days are pretty much over. Board members…

For years, community management companies could rely on Google search traffic to bring in prospects. But the game has changed. AI-powered search engines now deliver instant answers — often using…

Board members and homeowners no longer rely solely on references or industry events to choose a management company. Instead, their search often begins with artificial intelligence. Google’s Search Generative Experience…

A troubling pattern is emerging across the community association management industry. Companies that have been ranking on page one for “HOA management [city name]” for years are witnessing a 30-40%…

Your potential clients aren’t just typing “HOA management near me” into Google anymore. They’re having conversations with AI engines, asking questions like “What should I look for in a community…

If you’re running a community association management company and still optimizing your website as if it were 2019, you’re missing a massive opportunity. The game has changed, and most CAM…

Imagine this: A board member, in a rush to find a landscaping contractor after their current one just gave notice, pulls out their phone during a community meeting. They spot…