3 Standout CAM Websites

3 Standout Community Association Management Websites and What Makes Them Great

Are you a CAM business owner? If you’re reading this, you’re probably wondering how to make your community association management website stand out from the crowd.

Well, you’ve come to the right place. We’ll show you examples of websites that are a notch above the rest, and highlight what makes them great.

Collaborative website design meeting focusing on community association management, showcasing wireframes on a laptop and paper.

Why Your Website Matters

Your website is often the first impression potential clients have of your business. It’s like the digital handshake that introduces you to property owners and HOA boards.

A well-designed, user-friendly website can be the difference between landing that big contract and watching it go to your competitor.

Examples of Strong CAM Websites

Looking for inspiration? We’ve put together a list of a few of our favorite CAM websites and what makes these websites pop.

Goodwin & Company

Easy to navigate and attractive to the eye, this CAM website consistently stands out from the CAM competition. Below are a few of the ways this website is ensuring strong user experience and performance.

  • Prominent CTAs: By integrating prominently placed and easy to identify CTA (call to action) buttons and links, they’re giving the site visitor plenty of ways to navigate the site.
  • Strong and compelling text: On the homepage’s graphics, the company is highlighting their accomplishments and portfolio, and adding numeric elements and percentages, which has been shown to encourage user engagement and perceived brand authority.
  • Clear top navigation: This site’s top navigation menu makes it simple for site visitors to find the information and pages they are looking for, and at the end, there is an eye-catching badge to order a resale certificate.
  • Dedicated service pages: In addition to pages about the company and informative resources for homeowners, there are individual dedicated pages for who they serve and what services they provide. By creating specific content tailored to one service or customer type, it’s easier to rank well in search engines, and also makes it easier for site visitors to find the information they are looking for.

PMI SoJay Property Management

Robust in its content offerings and thoroughly catering to each of its customer base, PMI SoJay is an industry leader in CAM and property management.

  • Perceived value: By adding the words “free rental analysis” in the main CTA button – and making it stand out thanks to the bright orange color against the more muted hero image – as well as adding the phrase to the top navigation menu, this site is enticing site visitors to take the next step.
  • Clear categories: By adding easy-to-locate categories identifying the customer type, this site is encouraging visitors to click and navigate further in the funnel since they make it easy to find exactly what each customer type needs.
  • Brag badges: This website showcases what publications they’ve been featured in and what awards they have won.
  • Clickable phone number: The company’s clickable phone number remains prominently displayed at the top.
  • Detailed, dedicated service pages: Like other successful industry websites, this company created dedicated, informative pages for each specific service they offer.

APS Management

Focusing on simplicity and ease of use, this website keeps things simple while creating a strong site user experience.

  • Clear CTAs: As you can see, like the other websites on this list, APS makes it easy for site visitors to contact them and find out more about their services. By making their phone number yellow, it draws the eye there.
  • Local pages: This site has created local community/city pages, which is great for SEO. For example, having a tailored content page just for Carmel Valley (92310) HOA management allows this website to rank well in Google for these types of terms.
  • Prominent payment portal: Above the top navigation there is an easy-to-spot way to pay association fees.
  • Plenty of white space: Studies have shown that site visitors prefer to digest content when there is plenty of white space on the page.

Interested in Learning About Marketing for your Community Association Management Company?



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