414-305-4801
info@bigrockonline.com

SEO PROGRAM
CASE STUDY

See how community property management is able to dominate their local online market with Innovia's SEO Program.

www.cpmgateway.com

BOB KLAGES CMCA, AMS, PCAM

  • Chief Operating Officer

“We have been on the SEO program since 2021 and have seen incredible growth through the program. Our next closest competitor has less than half of the visibility that we do. ”

COMPANY BACKGROUND

Community Property Management (CPM) operates from three locations: St. Louis, Missouri; Metro East, Illinois; and Columbia, Missouri. Founded in 1985, CPM is dedicated to providing accessible, transparent, ethical, and proactive community management services.

THE FACTS

Where they started

  • Before starting the Innovia Accelerator SEO program they had limited visibility in their area and a national competitor was outranking them for most keywords.

THE GROWTH

  • Visibility grew 164% and they quickly overtook the national competitor.
  • Their keywords in the top 3 positions on Google grew from 16 to 49, a growth of over 200%

RESULTS

  • CPM's visibility soared by 164%, marking a significant leap in their online presence and search engine rankings.
  • The primary competitor experienced a 16% decline in the same period.
  • Keyword rankings on Google improved: from 16 to 49 keywords in the top 3, from 35 to 55 in the top 10, and from 46 to 56 in the top 20.

STRATEGIES

The Big Rock Marketing SEO Program

  • Annual in-depth SEO audits & strategy recommendations.
  • Online profile management.
  • Site-wide technical SEO optimizations.
  • Google Business Profile management.
  • Ongoing link-building efforts.
  • Two pieces of new/enhanced content each month.
  • Monthly progress monitoring.

OBJECTIVE

CPM aimed to enhance their online visibility, drive more traffic to their website, and increase the number of proposal requests from communities in need of their management expertise. Initially, CPM’s website struggled with low search engine rankings, overshadowed by a local competitor who dominated the SEO landscape with better visibility and a broader keyword footprint.

15+ years of local SEO experience & 5+ Years of digital marketing experience in the (CAM) community association management industry.

JOHN LEUTERMANN

  • Owner

15+ years of local SEO experience & 5+ Years of digital marketing experience
in the (CAM) community association management industry.

JOHN LEUTERMANN

  • Owner