FREE HOA MARKETING VIDEO TIP

How to Compare Google Reviews Against Your HOA Competitors

John Leutermann
1 Minute

About This Video Tip

Are competing HOA management companies earning more Google reviews than you?

Learn how to compare review volume, recency, and star ratings so you can identify where your Google Business Profile is falling behind.

How does your HOA management company’s Google Business Profile compare with its local competitors?

In this quick video, John Leutermann, President of Big Rock Marketing, explains how a simple competitor review analysis can reveal opportunities to strengthen your online reputation.

Start by reviewing your main competitors and comparing:

• Total number of Google reviews
• Reviews earned in the past month
• Reviews earned in the past three months
• Reviews earned in the past year
• Average star rating
• Overall profile completeness

Review recency matters because a company with a steady stream of new feedback may appear more active and credible than one with a similar total review count but little recent activity.

Once your Google Business Profile is fully optimized, building a consistent review strategy can help your HOA management company stand out, strengthen trust, and compete more effectively for prospective board members.

Read full transcript »

Featured Presenter

Meet Your Presenter

John Leutermann

PRESIDENT, BIG ROCK MARKETING

John Leutermann is President of Big Rock Marketing. He helps HOA and community association management companies generate more board-member leads through SEO, AI search optimization, Google Business Profile strategy, websites, and digital marketing.

  • Recognized SEO expert in the HOA Management and CAM industry
  • Specializing in AI Search, SEO, Google Business Profiles
  • 20+ years of digital marketing experience
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Edited Video Transcript

Benchmark Your Google Business Profile Against Your Competitors

Optimizing your Google Business Profile is one of the most effective ways to improve your local visibility, but optimization shouldn’t stop with your own profile. One of the best ways to identify opportunities is by comparing your profile to your top competitors.

Search for the same terms your prospective HOA boards are likely using and review the Google Business Profiles that consistently appear alongside yours. Look closely at what those companies are doing well and where your profile may be falling behind.

Ask questions such as:

  • Do they have more complete business information?
  • Are they using additional business categories or services?
  • Do they have higher-quality photos?
  • Are they posting updates more frequently?
  • Is their profile more complete than yours?

One of the biggest areas to compare is online reviews.

Pay attention to:

  • Their overall star rating
  • The total number of reviews
  • How many new reviews they’ve received recently
  • Whether they respond to customer reviews
  • The quality and detail of the reviews they receive

A competitor with a similar rating but a larger volume of recent reviews may appear more active and trustworthy to both Google and prospective HOA boards.

Rather than focusing only on matching your competitors, look for opportunities to exceed them. A consistent review-generation strategy, regular profile updates, and a fully optimized Business Profile can help your company stand out in local search results and build greater confidence with prospective clients.

Competitive analysis isn’t about copying another company—it’s about understanding what successful profiles have in common and using those insights to continually improve your own.

Want More HOA Board Leads?

Get a complimentary competitor analysis and discover opportunities to improve your visibility across Google, AI search, and local search.

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