FREE HOA MARKETING VIDEO TIP

3 Google Business Profile Fixes for HOA Management Companies

John Leutermann
30 Seconds

About This Video Tip

Is your HOA management company’s Google Business Profile underperforming?

Start with the three areas that can have the biggest impact: categories, services, and descriptions.

If your HOA management company’s Google Business Profile is not generating enough visibility or leads, start with the fundamentals.

In this quick video, John Leutermann, President of Big Rock Marketing, explains the three most important areas to improve first:

• Business categories
• Services
• Service descriptions

Using the wrong primary category, relying on only one category, or leaving services incomplete can make it harder for Google to understand what your company offers.

Well-written service descriptions can also help clarify your HOA and community association management expertise.

These changes can improve how your business appears in Google Search and Google Maps.

Read full transcript »

Featured Presenter

Meet Your Presenter

John Leutermann

PRESIDENT, BIG ROCK MARKETING

John Leutermann is President of Big Rock Marketing. He helps HOA and community association management companies generate more board-member leads through SEO, AI search optimization, Google Business Profile strategy, websites, and digital marketing.

  • Recognized SEO expert in the HOA Management and CAM industry
  • Specializing in AI Search, SEO, Google Business Profiles
  • 20+ years of digital marketing experience
Connect on LinkedIn

Edited Video Transcript

What Should You Fix First When a Google Business Profile Is Underperforming?

If your Google Business Profile is not generating the visibility or inquiries you expected, begin by reviewing your business categories.

Your primary category has a major influence on how Google understands your company and which searches may display your profile. Using the wrong category—or relying on only one category—can limit your ability to appear when HOA board members search for management services.

After correcting your categories, focus on the Services section. Make sure every major service your company provides is included and supported by a clear description.

The three highest-priority improvements are:

  • Selecting the correct primary and secondary categories
  • Adding all relevant services
  • Writing complete service descriptions

These changes provide Google with clearer information about what your company does and can have a significant impact on an underperforming profile. If you only have time to address a few areas, categories, services, and descriptions should come first.

Want More HOA Board Leads?

Get a complimentary competitor analysis and discover opportunities to improve your visibility across Google, AI search, and local search.

Get a Free Competitor Analysis
Scroll to Top
Free Webinar!

Google Business Profile Secrets for HOA Management Companies

Tuesday August 11th 1PM CST
Register Now
  • About
  • Digital Marketing Blog