In order to build a relationship with your current customers — and keep a steady stream of new customers in your pipeline — there are a number of digital marketing services for contractors, which you’ll need to keep your business growing.
Digital marketing services includes all the different ways of reaching out and connecting with customers online. The world of digital marketing is constantly changing and adapting to meet customer demand. So it’s important to stay on top of trends so you’re not wasting time and money on marketing tactics that these essential services is critical. To help you figure out what marketing tools you need in order to stay relevant and in front of your customers, our team at Big Rock Marketing has compiled a list of the top Digital Marketing Services for contractors:
1. A Great Website
In today’s digital world, a website is the number one way customers find you online. The best websites have a number of elements in common. They are responsive, so they look good on laptops and mobile devices (note: the majority of searches are done on smartphones). Also, the best websites should have appealing colors, layout, and design as well as easy navigation.
Websites should also contain useful, relevant keyword-rich content so Google will rank the site higher in search results. And, finally (and perhaps most importantly), a great website must be hosted, maintained and secured by reputable webmasters. Our team can help you develop a great website. Contact us today for more info about Digital Marketing Services For Contractors.
2. SEO (Search Engine Optimization)
Search Engine Optimization, or SEO, is an important digital marketing service that every contractor needs because it helps get your business seen by customers quickly and easily.
Try this: do a quick search for the product or service you offer and see what pops up on Google. Did your business show up? And if so, is it close to the top of the page? That’s the goal, because think of your own personal searches. Do you really click beyond the first page of Google results? Most people don’t. That’s why the goal with SEO is to position your business so that when customers search for you either by name or by keyword, they find you quickly.
We are the SEO experts. We know what to research to conduct and what steps to take to ensure your website is optimized to rank higher and get you the customers to grow your business. Contact us today for a free estimate on SEO Digital Marketing Services For Contractors.
Advertising your business online is an excellent way to reach your customers. And, the good news is you don’t need a whole lot of money to get started.
Google Ads are pay-per-click, meaning you only pay for those ads that people actually clicked on. This kind of advertising requires a dedication of time and expertise so you can adjust the ads based on what your customers are searching for and also on the responsiveness, or how well the ad is performing.
The key with advertising as a digital marketing service is to meet your customers where they are. Targeted ads are designed to do just that. The use of keywords in your advertising will help position or rank your company in a higher position in Google searches.
Advertising is one of those digital marketing services every contractor needs, but probably doesn’t have time to manage. Let our team handle all the legwork. We do the industry research to identify the most frequently used keywords and search terms and then we create ads using those words and terms so customers in your local area will find your company easily.
4. Email Marketing
Email marketing is a vital digital marketing service for any contractor. While you don’t want to “spam” your clients by sending too many emails and flooding their inbox, a few carefully crafted emails can strengthen your brand.
Email marketing can include tips for customers, news about your industry, special offers or coupons, or video tutorials. For example, if your specialty is HVAC, an email blast or e-newsletter providing tips for customers on how to save money on their heating bill this winter will keep your business fresh in their mind.
Or, if you’re a landscape contractor, perhaps an email in late fall reminding customers of how to care for plants and trees during the winter months will demonstrate your expertise in the industry.
Big Rock Marketing can create a customized email marketing campaign as part of an overall digital marketing services strategy, which can capture new customer emails and populate a database so you can keep your business relevant and valuable to current and prospective customers.
5. Content Marketing
The final piece to the digital services marketing puzzle is content marketing. Sharing your company’s knowledge is a great way to demonstrate your expertise to your customers. And you can do that through a number of different content marketing opportunities.
We mentioned email marketing, which includes email blasts and e-newsletters. But there is also the opportunity to launch a blog.
Blogging has multiple benefits. First, blogging is a fancy way of saying “storytelling.” And what better way to get to know a business than by learning its own unique story. Are you family owned and operated? Tell a story about who founded your company, when, and why. Did you move out of the corporate world to start your own business as a contractor? Tell that story! Blogging is a great way to show the “human” side of your business.
Second, blogging gives you the opportunity to showcase your business. You can shoot a how-to video and launch it on your blog. Or, you can do a top 10 list to educate your customers about your product or service.
And finally blogging is a great way to produce relevant and keyword-rich content which, when posted on your website, helps to boost your credibility, your relevance, and your Google search rankings.
Content is defined as any kind of supplemental content other than your business description, contact info, etc. There’s lots of room to get creative. It just requires figuring out what kind of content will serve your business the best.