Therapist Digital Marketing

Big Rock Marketing=The Best Therapist Digital Marketing

As a therapist, you have to put your client’s needs first. You likely became a therapist to help people and make a difference. You cannot do any of these things without a good online presence. Big Rock Marketing’s therapist digital marketing plans can help you bring healing to more people.

In such unsettled times, more people than ever need a therapist. These people are more than likely to look for help online. An article from 2017 traces this phenomenon. The article looks exclusively at completely online practices. However, the importance of the digital sphere in mental health wellness is emphasized. That trend has only continued today.

With such a focus on digital platforms, it is no secret that you need to get your therapy business online. But, just being online is not enough. To gain as much advantage as possible, you need to rank highly in search results.

There are hundreds of rules governing how search results are ranked. These rules vary from search engine to search engine. So, what works for Google may not work for Bing, and vice versa. Even focusing on meeting Google’s standards can be hard because the company changes the search algorithm criteria often.

You are a therapist. You need to focus on helping your clients. Leave the heavy lifting of digital marketing to the specialists at Big Rock Marketing. We are familiar with all aspects of digital marketing as well as the therapy industry. Our knowledge makes it easy for us to get your business the attention it deserves. Let us help you grow your brand. Contact Big Rock Marketing today.

Most Important Facets of Therapist Digital Marketing

At Big Rock Marketing we focus on a couple of aspects in particular when working with therapists. These digital marketing aspects are website design and SEO. Obviously, both of these things are important for any business looking to expand online. But, for therapists websites and SEO are even more important. Continue reading to find out why.

Website Design

Websites are THE way you drive traffic to your therapy practice. In today’s world, you have to have a good website to compete. It is not enough to provide potential customers with a phone number. They will expect to find a website connected to your name, or you run the risk of being passed over for a more digitally-present business. 

What goes into a good website for therapists? Here are a few of the top features of great websites. 

• A professional design. You are an experienced professional. Your website needs to make this clear. Professional today means a clean design and easy-to-read text blocks. You should also include images and videos where relevant. But, stay away from the gifs or animated images. 
• Up-to-date design. That last point brings us to another important feature of therapist website design, being up-to-date. Potential patients will not react well to a website that looks like it was designed in 2000. You need to wow them with a modern look, fonts, and overall design. 
• Functional and easy to use. Functional and easy to use websites are a must for therapists. View the website as a long advertisement for your practice. The viewer has to get a good sense of who you are, your therapy strategies, and how to contact you in just a few glances. The best websites make a clear case for the business with a minimum of frills or fuss. 

Yes, this may seem like a lot of points that you have to hit on your website. If you are not a master of website design, you don’t have to worry. The professional at Big Rock Marketing is masters. Let us lend our years of website design experience to your therapy website.

SEO

You have probably heard the word SEO thrown around in relation to digital marketing. You may have also seen “local SEO.” The term SEO stands for search engine optimization. You can probably guess what it is just by knowing the full name. SEO is the way that you can ensure your therapy practice ranks high in search results. 

The biggest features of good SEO include 

• Customization for mobile phones. In the United States, 79.1% of people used a Smartphone in 2019. That number is expected to rise in 2020. You can see how important it is for your website and online presence to be catered to the mobile device market.  
• Proper use of title tags, meta descriptions, header tags, and URLs. If you are unfamiliar with website design, you may not know about title tags, meta descriptions, header tags, and URLs. But, these four items employed properly are absolutely essential to have your website rank highly in search results. 

• Target keyword usage across all content. Keywords are most often associated with SEO. These keywords can appear in a variety of places, including images, text blocks, and more. They have to be incorporated organically into your content, but you need the top search terms to be present in order to rank highly in those types of searches. 

• An internal search feature. Your website needs to include a way for users to search internally. This does require the website to be set up to support this feature. But, it is a great way to allow your potential clients to find exactly what they need. 

One final thing to keep in mind is that SEO and local SEO are slightly different concepts. SEO targets all search results while local SEO governs the results that occur when someone searches for a therapist in their local area. You need to use keywords and tags that apply to both SEO types to be as effective in your digital marketing as possible.

The specialists at Big Rock Marketing are SEO experts. We will provide content and a website that ranks high in all search results through the use of targeted SEO. This is where our knowledge of the therapy industry comes in handy. We know what is required to get your business in front of clients.