Solar Companies Need Digital Marketing
Solar is gaining in popularity at an amazing rate. As of 2019, there were about 250,000 solar workers in the United States. While that is not as many as other power industries, it is double the number of workers in 2012. For the solar industry to double in size in just six years is quite amazing.
With the continued development of solar technology and the subsequent lowering of solar technology prices, the industry will likely continue to gain in importance in the next few years. That is why you need a good online presence to differentiate your solar company from the competition.
Whether you sell solar panels, install them, or create them, Big Rock Marketing has you covered. We can help you develop an eye-catching website and digital marketing campaigns that actually work. Are you looking for measurable results for your solar business? Then you need to hire Big Rock Marketing.
Our professionals are experts in all facets of the digital marketing industry. We have our fingers on the pulse of all changes as well. So, you don’t have to worry about us remaining stuck in our ways when it comes to your marketing strategy. We will take the latest research and data and use it to further your solar business.
If you are on the fence, why not try our free digital strategy consultation first? This consultation is a no-obligation service we offer anyone. Just fill out our handy questionnaire and we will look through your existing website for free. Some of the websites feature we concentrate on include
- Mobile usability.
- Recommendation list.
- Existing content.
- Title tags.
- Meta description.
- Page and domain authorities.
We also provide a free fifteen-minute phone call to go over your strategy with you. If that doesn’t convince you to use Big Rock Marketing, we don’t know what will.
You Need Big Rock Marketing
After your free digital strategy consultation, you will likely want to discuss other digital marketing services with us. We offer a number for you to choose from. Or you can choose to have us help you with all of them. The option is yours. Our digital marketing services for solar companies include
- Website Design
- Content Marketing
- Google AdWords (PPC)
- Digital Display Advertising.
All five of these services are important for distinguishing your business in the crowded solar industry. There are a couple of services that are more crucial than others, however. Let’s look at them now.
All businesses looking to make their mark online need a great website. That is just a fact of the internet, which is why we offer a free digital strategy consultation. If you want to redesign or build a new website, choose the specialists at Big Rock Marketing.
Website design has changed in the last thirty years. To compete, you need a website that looks professional and modern. This means a targeted use of images and video, appropriate font, streamlined design, and easy usability.
In addition to the look of the website, it has to have the following features.
- Mobile compatibility.
- Accurate and working links.
- Internal search engine.
- A unique design.
The WordPress website designed for you by Big Rock Marketing will blow your competition out of the water. It will bring customers to your business and keep them with you.
One of the ways that we will draw attention to your new and improved website will be the use of Google AdWords. AdWords are one of the most popular digital advertising strategies in the world. This is the process by which you purchase keywords and phrases, which will call up your ad.
Setting up a good Google AdWords campaign means doing the right research. That is what the professionals at Big Rock marketing are experts at doing. We know what your competition is doing and what your target audience needs. That information allows us to set up targeted Google AdWords campaigns that bring in business and give you measurable results.
At the end of the day, you want potential customers to be able to find your website as quickly as possible. A proper Google AdWords campaign will do just that.
Digital Display Advertising
Digital display advertising is another type of online advertisement. These are the ads that appear on social media apps and other websites. We have a multi-pronged approach to our digital display advertising.
- Audience. In order to create a successful digital direct advertising campaign, you have to know your audience. We will work with you to determine your target market and how to best communicate with them.
- Goals. You have goals for your solar company. We want to help you meet them. By working together we can create an ad campaign that provides measurable results on your goals.
- Message. What is your message? What makes your brand different? Why should a customer choose you over another solar company? These are questions that need to be answered as we develop your digital display advertising.
- Creative. When you use the experts at Big Rock marketing, you get the best and most complete creative package around. We will work with you on all aspects of ad creation.
- Placement. Location is as important as a message or audience. Your ads need to be placed in the right location or they will not reach your target market. The specialists at Big Rock Marketing have access to 95% of all ad space on the internet, so we are well-placed to put your ads in the correcting location.
- Results. You will get results when you start a digital display advertising campaign with Big Rock Marketing. Our approach is based on teamwork and a comprehensive process. We will get you the results you need every time.
The solar industry is poised to get even more competitive. Don’t get left behind. Contact Big Rock marketing today to learn more about what we can do for you!