Self Storage Digital Marketing

Self Storage Digital Marketing

Self storage has only gotten more popular in the last fifty years. There are approximately 48,500 storage units in the United States. As these units fill up, even more, self storage places will be needed. The industry itself generates about $39 billion in revenue each year. 

Yes, that is a lot of statistics, but there is a reason we have included them here. If you own a self storage location, you have a lot of competition. And, likely, that competition is only going to get more intense. This is actually one industry where rural communities present just as much of a challenge to new businesses as cities. There are a lot of self storage businesses in rural America as well.

Whether you are targeting a rural or urban market, Big Rock Marketing can help you grow your self storage business. Don’t lose out on customers just because you don’t have an online presence. With Big Rock Marketing’s help, you will see measurable results in no time by targeting online communities. 

You don’t have to be an internet or website development wizard to reap all the potential of digital marketing. You just need to know when to delegate to a great digital marketing company. And, that company is Big Rock Marketing. We provide a number of services, which include 

• A free digital strategy consultation.
• SEO
• Web Design
• Content Marketing
• Google Adwords (PPC) 
• Digital Display Advertising
• White Label SEO Services (for agencies only) 

With all of these amazing digital marketing services to choose from, Big Rock Marketing should be your go-to choice. We can ensure your self storage business ranks high on search results and that your target audience gets connected to your website.

Big Rock Marketing’s Approach

Yes, Big Rock Marketing offers a lot of services, but what sets us apart is that we do all of them well. We also know a lot about the self storage industry. And, no, we don’t just use self storage ourselves. Instead, our professionals are familiar with the terminology and statistics needed to talk directly to your customers. We even know the keywords that will best suit your company. 

Of all of the Big Rock Marketing’s services, SEO, website design, and content marketing are the most crucial for self storage businesses.

SEO

SEO stands for search engine optimization. SEO is a relatively new concept, it didn’t come into existence until 1991. This late date makes sense as SEO is a concept that is directly linked to the internet. 

SEO governs how highly ranked your website or other content is in search results. Picture the page that comes up after you search Google. You want your self storage business to be in the top spot or at least the runner-up. Research has shown that customers typically go with the first or second choice in their searches. 

You can easily check your placement in the search results. Search for “self storage” and your location. If your website or company name does not come up in the top couple of spots, then you need some help with your SEO.

SEO governs how websites are set up and what content you include. Those keywords we’ve mentioned are key. But, they need to be included in an organic way. You will also want to make sure that your website is mobile friendly. Mobile optimization can improve your search ranking as well. 

At Big Rock Marketing, we are experts in SEO. We can take your current online content and optimize it so that it ranks much higher in search results. If you want to bring as many customers to your business as possible, you need SEO help from Big Rock Marketing. 

Website Design

Your self storage business will not be able to grow without a great website. Websites are the ticket to drawing potential customers to your company. There are a number of components that go into a good website. These include a professional style, easy to use, and functional links. We’ll discuss each of these components in order. 

Professionalism is key to a website. Creating a professional-looing website does not have to be hard. In fact, there are just a few things needed to allow your website to jump from novice to professional in its look. Big Rock Marketing designs professional websites with the following features and more. 

• Designed with mobile devices in mind.
• Reduced location time. 
• Customized design. 
• Appropriate images and videos. 
• SEO
• Unique and professional looking fonts (no comic sans here)

Another important part of good website design is the ease of use. The user should not have to struggle to find information or otherwise navigate your website. An integrated search tool or self-evident navigation bar is essential for this feature.

Nothing on your website should be broken. It is that simple. If there is an included link, it should work. Active pages should be complete. Having non-functioning parts to your website will reduce its credibility with your customer. 

Content Marketing

Great content will bring in users to your site. It provides a resource for your customers and helps to satisfy a need. The content your will receive from Big Rock Marketing is not just a long ad for your self storage business. Instead, it will be targeted to a problem your customers may be having. Through awesome writing and storytelling, that need will be met. 

By engaging with your customers in content, they are much more likely to revisit your site. Multi-time users are a great way to ensure business for your self storage company, not just your website.