Pool Installers and SEO and Digital Marketing

Pool installers are another industry that is growing significantly. There was a 3.3% increase in swimming pool construction businesses from 2021 to 2022. Today, there are over 16,000 pool installers in the U.S. Depending on your region or the season, the competition may be fierce. 

One of the best ways for you to set your pool installing business apart is by employing digital marketing. Digital marketing techniques are used online. They are very different than more traditional marketing from the pre-internet era. To truly succeed online, you need a great digital marketing strategy. 

At Big Rock Marketing, we can help you develop your pool installing business online. We employ several digital marketing techniques. These include the following: 

  • SEO
  • Website design
  • Content marketing
  • Google AdWords
  • Digital display advertising

Each of these services is described in more detail below. For now, know that you can choose from these services to create your ideal digital marketing plan. We will work with you to develop a plan that is best suited to your pool installing business. 

If you are wondering how our digital marketing services can help you, you should try our digital strategy consultation. In this free service, we look over your entire online presence. That includes your

  • Current website
  • Mobile website design
  • Page and domain authorities
  • Meta description
  • Title tags
  • List of recommendations. 

Once we have a good sense of the results, we will call you for a thirty-minute chat. During this chat, we will go over your results with you and recommend a digital marketing plan for your business. 

Use Big Rock Marketing for Your Digital Marketing Needs

Pool installers face stiff competition. That is why expanding your marketing budget to include digital marketing is so important. At Big Rock Marketing, we take care of the hard stuff so that you can take care of running your business. 

We provide a number of digital marketing services. But for pool installers, the following are our most popular. 

SEO

SEO is the backbone of all digital marketing plans. The acronym stands for “search engine optimization.” It is made up of a series of techniques designed to make your website rank high in search engine results. 

SEO does not have to be hard to understand. However, it can be complicated to implement well. That is why you need the experts at Big Rock Marketing. We can handle all of your SEO strategies from day one. While it may take a while to see results, they will come with a carefully implemented SEO strategy. Let us help you develop a plan that will bring more traffic to your business.

Website Design

Another important aspect of a company’s online presence is its website. Users do not want an old-fashioned-looking website. Your website needs to be 

  • Professional
  • Easy to use
  • Easy to navigate
  • Optimized for mobile use

At Big Rock Marketing, we create our websites using WordPress. This program is ideal for designing a unique website that is easy to maintain. You will not have to hire a programmer just to keep your website up and running. Instead, WordPress and the professionals at Big Rock marketing take the guesswork out of website design and maintenance. 

Content Marketing

Content marketing is the technique of putting unique content on your website. If you have noticed the inclusion of blogs on business sites, that is a result of content marketing. For pool installers, both blogs and vlogs would be useful content additions. 

Content marketing is important because it can reach many potential customers. The content you add to your website is not advertisements for your company. Instead, it seeks to answer questions your target audience may have about your industry. For pool installers, this content could examine how pools are installed or discuss the different pool shapes and their pros and cons. 

The more industry-specific questions you answer, the more search results your website will appear in. That is a lot more potential customers that will be clicking on your website. 

Google AdWords

One type of advertising campaign that we do suggest is Google AdWords. These are small ads that appear when certain keywords or phrases are typed into Google. Essentially, your ad will appear when a user looks for something related to your industry. 

Successful running of Google AdWords campaigns requires a lot of research. You will likely not be able to afford to purchase every keyword or phrase available. You need to be strategic about the words and phrases you buy. That means doing a lot of research into your target market and their search habits. 

At Big Rock Marketing we do all the heavy lifting for a Google AdWords campaign. We have the experience and tools necessary to make your ads a huge success. 

Digital Display Advertising 

Another type of advertisement is digital display advertising. These are larger, graphic ads that appear on web pages or social media sites. They are not linked to keyword searches. Instead, they appear when certain parameters are met. 

Digital display advertising campaigns work best when you are trying to attract a large audience of new customers to your business. Therefore, companies that are rebranding, moving locations, or just starting have the best success with digital display advertising. 

At Big Rock Marketing, we can tell you if digital display advertising is right for your business. If you choose to run a campaign, we will help make it well worth your money. 

Make sure to bring your pool installing business into the 2020s by incorporating digital marketing. Small businesses may not be able to afford a digital marketing expert. That is where Big Rock Marketing can help. We provide all the digital marketing services your small, pool installation business could need. Contact us today and learn more about how we can help your business succeed.  

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