Digital Marketing for Plumbers
In many markets plumbing is a competitive field. You need your plumbing business to rank in the top of Google’s search results. Otherwise, you will be missing out on a huge amount of business.
As of 2020, there are over 120,000 plumbing businesses in the United States. This number includes plumbers who specialize in
- General plumbing problems
- Commercial plumbing and sprinkler systems
- Mechanical plumbing
- Piping services
While these 120,000 businesses are spread out around the country, the larger the city, the more plumbing businesses there will be. More people mean more plumbers. This is not necessarily a bad thing, as there will also be a larger potential consumer base for your business. However, you have to get your business in front of them. In large markets it can be hard to break through the digital roadblock.
Most consumers find new plumbers online. That means your digital presence is more important than ever. You cannot just rely on print advertising. It is time to take your plumbing business to the next level and invest in digital marketing services.
You don’t want to just rely on any marketing company to do your plumber digital marketing. A good digital presence is too important for your long-term success. That is why you need to contact Big Rock Marketing. We are your source for the best plumbing digital marketing around. Whether it is website design and development, SEO, or digital display advertising, Big Rocket Marketing has you covered.
Contact Big Rocket Marketing today to learn more about our Plumber Digital Marketing services.
Services Available from Big Rock Marketing
You need your plumbing business to be seen by as many local people as possible. In order to do this, you need to capitalize on the advantages digital marketing has to offer. That means setting up an awesome website and creating optimized content to draw readers to your site.
If that all seems extremely hard, don’t worry. That’s what the specialists at Big Rock Marketing are here to help you with. You concentrate on running an amazing plumbing business. Let us worry about getting your website and message out there.
Most important, plumbers need to focus on SEO. SEO stands for search engine optimization. It is the strategy by which the content on your website and blog is optimized to rank as highly as possible in search engines.
For a quick glance at how your plumbing business is doing in search engines right now, just type “plumber” or the name of a page on your website into Google. Are you one of the first two or three results? If not, you need to focus more on SEO.
Another SEO term you will hear is local SEO. This is a different but related concept to SEO. Local SEO is the optimization that allows your plumbing business to appear high in searches of your local area. For example, if a potential customer types “Baltimore” and “plumber” into Google, your Baltimore-based plumbing business should be at the top of the results.
At Big Rock Marketing, we are experts in both SEO and local SEO. We know exactly how to place the correct words in places like
- Content blocks
Our team is familiar with all of the latest criteria needed to rank highly in all of the major search engines. There are a lot of factors that go into being at the top of the list in a search. Let us apply our knowledge to your website, so that you rank as highly as possible.
You can also check out our blog for more information about SEO and how to apply it to your website.
Digital Display Advertising
SEO can generate a lot of traffic to your website by getting you to rank high in search results. That is not all that your need for a comprehensive digital marketing strategy, though. Digital Display Advertising should also be a part of the equation.
Digital Display Advertising is the graphic images you see as banners on websites, social media apps., etc. Social media apps like Facebook and Twitter are huge sources of digital display advertising. But, you can also find ads in many other places.
Digital ads may seem to be annoying—they are something you have to click past or look at online constantly. But, they have been shown to be highly effective in drawing customers to businesses.
To gain the most use our of digital display advertising, you need highly-targeted ads. That is what we can do for you at Big Rock Marketing. We will not just throw hundreds of your ads into the digital universe. That strategy rarely works. Instead, we will create and place ads that target your ideal customer. We are experts in
- Google ads, Maps, and My Business
- Pay-per-click ads
- Location marketing strategies
Good website design is essential for any plumbing business hoping to make a splash online. It needs to look up-to-date and professional. You want the mechanics to all work amazingly well. The pages need to be sharp, easy to read, and clear.
It is surprisingly hard and time consuming to create a great website. Don’t spend all your precious time on it. Instead, hire Big Rock Marketing for your website development needs. We are experts in all aspects of website design and rollout. We are also knowledgeable about the plumbing industry. You don’t have to worry about explaining your business to us; we know the terminology. We can also easily optimize your website for mobile devices, which is a big plus in our modern world. Let us design a great plumbing website for you, which—even without advertising—will attract customers to your plumbing business.
Don’t let the complicated world of digital marketing get you down. Hire Big Rock Marketing for all of your plumbing digital marketing needs. You will be amazed at the difference a great company makes in your bottom line.