Painting Companies Digital Marketing

Painting Companies and Digital Marketing

Painting companies need digital marketing just like everyone else. In order to grow your small painting company, you need to embrace digital marketing. There are a lot of components of digital marketing for painting companies, but the experts at Big Rock Marketing can walk you through all of them. 

Whether you choose a couple of our services or all of them, you will love the digital marketing offerings from Big Rock Marketing. Our services include 

• SEO
• Web Design
• Content Marketing
• Google AdWords
• Digital Display Advertising. 

Our team is experts in all of these services. So, you can rest assured that you will grow your business online when you hire Big Rock Marketing. Online success will translate into the “real world” success as well, so it is a win-win for you.

Why do painting companies need a digital market? Good question. There are a couple of different answers. The first is that almost all the shopping has moved online. As the internet becomes ever more popular, and more people shop from home, it becomes essential for you to have an online presence as well. 

A second reason is that there are over 400,000 painting companies in the United States. There are no companies with over 5% of industry revenue as well, which means there is a lot of diversity in the market. In fact, most painting companies do not employ outside employees. Whether you have employees or not, you need digital marketing to help set you apart from your competition. 

With such diversity in the industry, creating a well-known, local brand can be a challenge. And, with the rise of the COVID-19 pandemic, painting companies are likely to take an economic hit. Thus, marketing well and becoming identifiable to your customers is essential for succeeding in the painting industry. Thankfully for you, Big Rock Marketing is here to help. 

Why You Need Us

You should hire Big Rock Marketing for your next digital marketing campaign because of our expertise. We know what customers want, and so we are uniquely situated to help you meet your goals. Don’t just take our word for it, our results speak for themselves. 

We guarantee measurable results that you can see in your customer pool and bottom line. Below you will find a few of the most important digital marketing services for painting companies.

Website Design

It is hard to overestimate the importance of good website design. This may seem to be a subjective goal, but it is not. There are a few tried and true features that all popular websites have in common. 

• User-friendly design. 
• Mobile optimized.
• Functional and responsive. 
• Testimonials. 
• Compelling content. 
• SEO

We discuss SEO more fully below. For the other features, a good website should include all of the items from the list above. You will notice that most of the features are about user experience. The user of your website should not struggle to navigate to or find anything, no links should be broken, and the website should be designed for mobile use as well.

Mobile optimization is especially important. The world of the internet is moving even more towards mobile use. The large majority of customers now use their mobile devices to browse and shop online. That means that you have to have a website that is configured for mobile use. If it is not it could affect your search results ranking, repeat business, and more. 

Testimonials and compelling content are also very important to a good website for painting companies. As a painter, you would for many different clients. Potential customers want to see that you can do a good job. The best way to prove that to them is to add testimonials about your work. 

At Big Rock Marketing, we build websites in WordPress. All of our websites will be 100% unique. They will be fitted to your business, goals, and audience. Contact one of our experts today to learn about our website design process today. 

SEO

We mentioned a dedicated discussion of SEO, and here it is. SEO is an acronym. It stands for search engine optimization. You want to rank as highly as possible in search results. Most customers will pick the painting company that appears in the first two spots of a search. You need to be in one of those spots in order to maximize your potential. 

SEO can be a complicated topic, but the experts at Big Rock Marketing are more than happy to explain it to you. SEO is not just a backend concept. It is an ongoing process of content creation and adaptation as the criteria governing search results change. It is not just the use of keywords, but many other little changes that can make a huge difference in the ranking of your website. 

In order to set up SEO correctly, we will work with you to learn your painting company in-depth. Give us a picture of your industry and target audience, and we will ensure that the SEO works for you. 

Content Marketing

The final digital marketing strategy that all painting companies need is content marketing. This is the development of compelling content for your website. It often takes the form of blog posts. 

You don’t want all content on your website to be advertising. It should answer some questions your customer has. For example, you may explain how to paint without creating lines, or how to tape a room correctly. Yes, this gives the customer information they need to do the painting themselves. But, it also establishes your brand as a helpful source of information. This makes it more likely for customers to share your content, return to your website, and ultimately hire you for their next painting job.