Nursing Homes Digital Marketing

Nursing Homes Need Digital Marketing

As of 2016, there were 15,600 nursing homes in the United States. It is safe to say that there are more today. Nursing homes provide medical care for senior adults who can no longer live on their own. You and your staff are there to help seniors recover their health and live their lives to the fullest. Nursing homes provide such important care that you need to have a good online presence. 

There are so many nursing homes in the United States that your facility may get lost. Don’t let that happen. Build up your online presence through the use of digital marketing. Digital marketing encompasses the strategies and techniques for marketing businesses online. These are slightly different than traditional marketing methods. In order to see the measurable results you want; you need to hire a company that specializes in digital marketing specifically. 

Lucky for you, Big Rock Marketing is that company. We are digital marketing specialists. This allows us to use digital marketing techniques while also relying on our knowledge of classic marketing strategies. Our team of professionals is guaranteed to increase the brand name of your nursing home. 

Through the use of tactical services, we can increase the visibility of your business online. This means helping you create a great website, using SEO, content marketing, and creating digital advertising campaigns. You will never wonder what and how Big Rock marketing is working for you. We are honest and straightforward. We will include you in every step of the process. This gives you and your team the tools to continue building your online presence long after we have finished our job. 

You can try out Big Rock Marketing’s honest and clear approach to digital marketing by taking advantage of our free digital strategy consultation. Fill out our online form and we will 

• Check your existing content, list of recommendations, and title tags & meta description. 
• Review the mobile experience. 
• Check the page and domain authorities. 

Once we have our results, we will schedule a free fifteen-minute call to go over everything with you. This is a great way to get your feet wet into the world of digital marketing and our process at Big Rock Marketing.

You Need Big Rock Marketing

You will find that you need the professionals at Big Rock Marketing. Not only are we experienced marketing experts, but we also stay up-to-the-minute on digital trends. This means understanding and incorporating the ever-changing criteria for search results and SEO optimization. 

When you contact Big Rock Marketing, you will work with our team to develop a digital marketing strategy that will work for you. It may include some or all of our available services. While they could all work for your business, we recommend the following for nursing homes.

Website Design

Websites are an important component of any digital marketing strategy. You need a good website so that potential clients can find you online. A Google Maps page or Facebook Business entry is not enough. Many customers will discount a business that does not have a website. Don’t let that be you. 

With Big Rock Marketing, you will get the most unique and professional website available. We design all of our websites in WordPress, which allows us to tailor every client’s website to their specific business and goals. 

All of our websites also incorporate SEO, which is essential for any business looking to make a splash online. SEO (or search engine optimization) governs how your website ranks in search results. This involves the use of keywords and phrases, optimization of the mobile experience, and so much more. SEO is a fairly complicated subject. However, the team at Big Rock marketing can break the analytics down so that you completely understand it. Our experts incorporate SEO in all website design decisions. 

The team at Big Rock Marketing is experienced designing websites for a variety of industries, including nursing homes. This means that we are uniquely suited to give you the website you need to see measurable results. 

Digital Display Advertising

Digital display advertising is made up of graphic ads that appear on social media apps and other websites. While you may think that seniors do not use social media, their families definitely do. This means that your digital display ads are likely to reach the right people when you use Big Rock Marketing. 

Digital display advertising is good for businesses of all types. At Big Rock marketing, we will work with you to determine the audience, goals, and message of your ads. The results will be creative, placed in the right locations, and get you results. With our comprehensive process, you can be sure that you will reach your target market. Plus, we have access to approximately 95% of ad-space on the internet, so we can place your ads exactly where they need to be. 

Google Ads

Another uniquely digital marketing advertisement strategy is Google Ads. These are Google-specific ads designed to connect you with potential customers through the use of keywords. At Big Rock Marketing, we don’t just purchase any keywords for your Ads campaign, though. We are research experts that know how to target each Ads campaign to keep you as relevant and popular as possible. 

Our research will tell us exactly what your customers want and what your competition is doing. The best way to grow your business online is to ensure your Google Ads campaigns work correctly. With Big Rock marketing, you will save time, money, and effort. We will manage everything that goes into your Google Ads campaigns so that you don’t have to.