Janitorial Services Digital Marketing

Janitorial Services Need Digital Marketing

Janitorial services make up a huge portion of the cleaning industry. In fact, in 2018 over 3.24 million people worked in this field. Janitorial services do not include maids and housekeepers, but it does include all kinds of cleaners and janitors. Whether you work for yourself or own a medium-sized company, you need to consider digital marketing. 

It is likely your business’s name is already online. You may have a Google Maps entry or even a basic website. But, unfortunately, that is not enough for a truly successful janitorial services company. The only way to expand your business is to grow your online presence. Big Rock Marketing can help you achieve that goal. 

Digital marketing is more than just an application of traditional marketing principles to the internet. The online world requires a unique approach to marketing that you do not find in print or other formats. The best way to get the most for your marketing budget is to hire a company that specializes in just digital marketing. At Big Rock Marketing, we are that company. 

There are many digital marketing approaches for you to choose from. These range from content marketing and SEO to Google Ads and Digital Display Advertising. We offer a comprehensive range of digital marketing services. These are:

• Website Design
• SEO
• Google Ads
• Digital Display Advertising
• Content Marketing

As you can see from the list of our services, the Big Rock Marketing approach to digital marketing is comprehensive. We don’t just rely on one or two avenues to get you measurable results. Instead, we employ proven methods to target your ideal audience and get you the exposure you need to grow.

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All five of the digital marketing services offered by Big Rock Marketing are important for janitorial services companies. Let’s look at each in more detail.

Website Design

A good digital marketing strategy has to start with website design. If you have an existing website, you may want to begin by using our free digital strategy consultation. Through it, we can help you repackage your existing website to provide better online exposure. 

If you do not have a website, or if you plan on redesigning your existing website, we recommend using our expert team. Our team will build you a 100% unique website in WordPress. WordPress is a great platform because it can be updated and revised without your needing a programmer on staff. Don’t know website design or maintenance at all, WordPress and Big Rock Marketing makes things easy. 

We will also design you a website that is 

• Professional
• Modern
• Easy to use
• Functional
• Eye-catching

SEO

In today’s digital world, SEO is king. SEO stands for search engine optimization. This concept is king because search engines (like Google) run the world. If your janitorial services business does not rank highly in search results it can be hard for potential clients to find you. 

Most people choose the top one or two entries in any search results. You need to be in those spots to get noticed. SEO is how you do that. While SEO is a fairly complicated topic, the team at Big Rock Marketing can help you learn it. If you choose, we can also remain in charge of your SEO needs indefinitely. 

Google Ads

Google Ads is one of the best-known pay-per-click digital marketing strategies out there. With it, you purchase keywords and phrases that will display your small ad. Simple right? Not so fast. 

To get the most out of your Google Ads campaign, you need to do a lot of research. It is not enough to buy every keyword related to your industry. You need to know what your audience is looking for and what your competitors are doing. At Big Rock Marketing, we are research experts. We will design you targeted Google Ads campaigns that reach the exact audience you want. 

Digital Display Advertising

Digital Display Ads are larger, graphic ads. These are often displayed on webpages and social media sites. You may want to consider a digital display ad campaign is you have recently begun a business, are rebranding, or moving to a new location. You may also want to consider digital display ads if you are looking for new customers. Essentially, these are a great choice for anyone. 

With Big Rock Marketing, your digital displays ads will be designed with the audience, message, and your goals in mind. We will work with you to create the most creative and best-placed ads that guarantee results. Our team’s experience in general marketing and digital marketing ensures that your digital display ads will be a success every time. 

Content Marketing

The final digital marketing service offered by Big Rock Marketing is content marketing. This is the process of creating content to put on your website. Content marketing typically takes the form of a blog or vlog. 

These articles are not overt advertisements for your janitorial services business. Instead, they answer a question your audience might face. For example, you could write a blog post about properly cleaning your home’s exterior or how to clean a chimney. Yes, giving your readers the tools to clean their own homes and businesses may seem counter-productive. It’s not. You will be establishing your brand as helpful and a source of great information, which makes your reader more likely to use your services in the future. 

Great and compelling content that is shared and viewed also helps your SEO. So, the better content you have, the better you will rank in search results. You want the story to be interesting and eye-catching. This is the space to get creative or to allow the team at Big Rock Marketing to get creative for you.