Government contractors need digital marketing
Are you a government contractor? Would you like to grow your business online? If the answer to either of these questions is yes, then you need the services of Big Rock Marketing. We specialize in digital marketing and SEO.
Why does your government contracting business need digital marketing and SEO? There is a simple answer to that question. A 2019 survey found that a third of people use the internet to find local businesses daily. That is a lot of people looking for businesses online and will include people in the government hiring contractors. In fact, to be seen as a legitimate and trustworthy business in today’s world, you need a robust online presence.
Digital marketing can help build your company’s presence online. It includes a series of strategies that aim to make your company appear at the top of search results and attract your target audience.
It is okay if you are not an expert in digital marketing. There are many companies available to help you increase your digital marketing skills. At Big Rock Marketing, we provide the best digital marketing services to government contractors. Our most popular digital marketing services include
- Website Design
- Content Marketing
- Google AdWords
- Digital Display Advertising
No matter what digital marketing service you choose, you can expect the best from Big Rock Marketing. But you do not just have to take our word for it. We provide you the opportunity to try before you buy with our free digital strategy consultation. When you choose the consultation, you will receive the following services.
- A comprehensive review of your existing website content, recommendations list, title tags, and meta description.
- A complete check of your mobile optimization, page authorities, and domain authorities.
- A thirty-minute call to discuss our findings.
This free service will illustrate the professionalism and expertise we bring to all of our clients. It does not matter what your industry is, the experts at Big Rock Marketing can increase your digital marketing skills and improve your bottom line.
Your Company needs Big Rock Marketing
Government contractors need digital marketing too. You need to employ a variety of digital marketing techniques to increase your online presence and attract customers.
Just putting up a basic website will not be enough. You need the help of Big Rock Marketing. We will work with you to put together a service plan unique to your business. That plan will include some combination of the following services.
SEO, or search engine optimization, is a crucial technique in digital marketing. It is no secret that Google runs the world. A person can find the answer to almost any question on Google or other search engines. These search engines thus control the fate of many companies.
Most people only click on the top few results of any search. This is why it is so important that your company appears as one of the top search results. To achieve this result, you need to use SEO techniques.
Properly done SEO can seem extremely complicated. However, when employed by the experts at Big Rock Marketing, it can cause a drastic increase in your business very quickly. Let us implement SEO techniques that will make your website appear at the top of every Google search.
Although using SEO techniques is crucial to your online presence, you have to have an online presence for that digital marketing technique to work. Therefore, before using SEO, you have to focus on website design.
As online customers have gotten savvier, having a good website has become even more of a requirement. Customers prefer professional websites, with streamlined and easy-to-follow designs. Your website design should also include SEO principles in its design.
At Big Rock Marketing, we use WordPress to create a great and simple-to-maintain website for your government consulting company. There is no need to hire a programmer. We can take care of everything for you.
Another important aspect of website design is content marketing. This is the inclusion of unique content on your website. Usually, content marketing takes the form of blogs or vlogs. For government contractors, we recommend blog entries.
The content created for your website will not be direct advertisements for your company. Instead, it will answer questions related to your industry and drive traffic to your site. The more content you have, the more search results your website will appear in.
Digital Display Advertising
Digital display advertising is a type of direct ad. These campaigns use large, graphic ads that appear on web pages and social media sites. The display ads are a type of push ads, which means we pay for them to appear when certain parameters are met. They can show up across the entire Google display network (GDN).
Digital display advertising campaigns can get expensive. But they are perfect for a company that is rebranding or trying to attract large groups of new customers. People do not have to be searching for your company to see your ads. So, many new potential customers can be reached.
Google AdWords is another type of advertisement, but these are pull ads. That means a person has to be searching for your product or company to see your ad. Google AdWords ads are smaller.
As a part of these campaigns, you will purchase certain keywords or phrases on Google. When a person searches for those keywords or phrases, a small ad for your company appears in the search results. These ads can be extremely effective if done correctly. At Big Rock Marketing, we do the research and have the experience needed to purchase the best keywords and phrases for your business.
If you are looking to grow your government contractor business, you need the help of Big Rock Marketing. Contact us today to begin your free consultation or to get started developing your unique service plan. We are looking forward to your call!