Digital Marketing for the Garage Door Industry
Garage Doors are another industry that is growing. From 2014-2019 there was 5.4% growth in revenue in garage door manufacturing alone. This statistic does not even consider garage door installation or repair. It is safe to say that with the rise in garage doors equals the increase in garage door companies of all kinds.
What does this mean for you? Why are we giving you statistics about your industry when we should be discussing digital marketing? The answer is that both are related. The statistics show us that the garage door industry is growing. That means more competition. More competition means that you need to do more to stand apart from the pack.
The best way to increase your revenue and customer base is to begin marketing online. The days of traditional marketing tactics are long gone. Instead, anyone who wants to succeed in the garage door industry must have an online presence.
What is an online presence? This means having a great website. You must also run digital marketing campaigns of many types. The purpose of these strategies is twofold. First, it gets your brand in front of more of your target audience. Digital ads like Google AdWords and digital display advertising do this.
Second, digital marketing provides a ready avenue for potential customers to research your business. Most people in the United States now search for new services online. When they are ready to have a new garage door installed or repaired, they are going to turn to the internet first and foremost. You need to be there to have those customers to find.
Why You Need Big Rock Marketing
At Big Rock Marketing we are experts in all facets of digital marketing. Our teams has years of experience in the digital marketing space. That means that we are all intimately familiar with the unique task of marketing small and medium-sized businesses online. We also know that flexibility is key. Digital marketing changes often. By keeping up with the latest changes, we can provide you cutting-edge digital marketing strategy for your garage door business.
We offer a wide variety of digital marketing services. Choose all of them will give you the most comprehensive digital marketing package you can find. We do know, however, that not ever company is ready for a comprehensive plan. If you want to start slow, then consider one or all of the following digital marketing services offered by Big Rock Marketing.
In the world of the internet, the website is the most crucial thing. You have to have a good, up-to-date website for potential customers. When we say that most people do their research online, we mean that they are looking for websites to visit. If you don’t have a website, or if your website is out-of-date or broken, you will likely get discounted.
A good website has the following features.
- A professional design
- Easy to use
At Big Rock Marketing, all of our websites are designed in WordPress. This is still the most popular website developing tool. In fact, 30% of the internet is designed using WordPress. There are a lot of benefits to having a WordPress website. Here are a few of the most important.
- You will not need a programmer to maintain the website or make changes.
- 40,000+ free plugins are available for all WordPress sites.
- WordPress allows your website to be completely custom. Customer websites are much more successful with customers than those that look like a template.
Website development is a scary proposition for many. With so much riding on having a good website, you need the peace of mind that comes with hiring Big Rock Marketing. Our experts will design and implement the website of your dreams.
While important, a good website is unfortunately not enough to break through the clutter on the internet. There are a lot of great websites out there. What you need is for your website to rank higher than all of the others in search results. That’s where SEO (search engine optimization) comes in.
SEO is not trickery. It is not a strategy that you use to trick Google or Yahoo or Bing into placing your website at the top of search results. Instead, SEO is a strategy by which your content and website can rank higher by providing better and more targeted content.
SEO is found in all aspects of website and content design. The meta tags, title pages, text blocks, images, videos, etc. all need to consider SEO. SEO is not just keywords, though. There are hundreds of rules regarding search engine rankings. For example, did you know that mobile optimization plays into it? If not, then you need the experts at Big Rock Marketing to walk you through the process.
We take SEO into account in all digital marketing we do for you. Our professionals can also train your team in SEO if you so desire. That way you will have the tools to continue using SEO into the future. Or, if you prefer, our team can handle SEO indefinitely. The choice is really up to you.
You will not find a more transparent or helpful digital marketing company anywhere. It doesn’t matter if you are new to digital marketing or not, you need Big Rock Marketing. Let our team of experts work for you. We provide measurable results and always meet our deadlines.
The world of marketing has gotten more complicated with the rise of the internet. There is no way to be successful in the garage door industry without harnessing the power of this tool. Because you and everyone else know the importance of the internet, it can be hard to get the exposure you deserve. That is why you need the services of Big Rock Marketing. We are here to help your small garage door company gain more customers, increase your brand awareness, and grow into an industry powerhouse.