You need digital marketing
It is very easy for electricians to fall into complacency when it comes to marketing. Isn’t the traditional forms of marketing enough? Unfortunately, no. To grow your electrical business, you need to expand your online presence.
At Big Rock Marketing, we are here to help you transition online. Setting up a great website, putting out content, and focusing on digital advertising campaigns are a great way for an electrician to make their mark. You can’t rely on word of mouth any longer. Digital marketing is the way to go.
There are over 625,000 in the United States, and experts expect that there will be around 715,000 by 2024. This is one industry that is still seeing a lot of growth. This is amazing news since it means that the electrical industry is not going anywhere. However, it does mean that there will be more and more competition in the years to come. These younger electricians will be of the internet generation, and so will likely focus their marketing efforts online.
Currently, the majority of Americans research new services and service providers online before committing. This number is also expected to continue to rise. Thus, to keep your electrical business relevant, you have to expand online.
A website is a great first set. And, at Big Rock Marketing, we are here to help you create the best website possible. We even offer a free digital strategy consultation, which will help you improve your existing content and attract more customers. A good website is not enough, though. You should consider expanding into all areas of digital marketing in order to get the most out of the online consumer base. The other services offered by Big Rock Marketing are
- Content Marketing
- Google AdWords
- Digital Display Advertising
All are important components of a robust online presence. Contact Big Rock marketing today to discuss your options and to put together your unique digital marketing plan.
How we can help
While all of the services offered by Big Rock Marketing are helpful to electricians, there are a few that are essential. Here are a few of the services you should seriously consider, in more detail.
SEO, or search engine optimization, does a great job of scaring off many people. SEO may seem like an extremely complicated topic that you will never be able to master. You are an electrician, not an SEO expert, right?
Never fear, SEO is complicated but not impossible. And, the professionals at Big Rock Marketing will be there every set of the way to walk you through the process. We also allow you to be as involved in the SEO process as you would like. If you want to leave it to us, no problem. We can also train your staff to handle SEO after getting everything set up for you.
Not sure what SEO is? Here’s a quick primer. SEO is the set of criteria and rules that govern how highly your website and online content ranks in search results. The most famous search engine is obviously Google, but SEO is needed for Bing, Yahoo, and other search engines as well. Every company has their own rules for how searches are ranked. Your rank affects everything, even Google AdWords campaigns. Customers have also been shown to choose companies that appear in the first or second spot. Clearly, SEO is a very important part of digital marketing.
We mentioned Google AdWords above, so let’s talk about that for a minute. Google AdWords is the most famous type of pay-per-click (PPC) advertising. These ads are a great way to get the name of your electrical business out there without spending a lot of money up front.
With Google AdWords, you put your ads, product offerings, videos, etc. into Google search results or web pages. At Big Rock Marketing, we help you target these ads to your ideal customer. It doesn’t make sense to throw your ads at everything. We will help you place them where they will do the most good for your business.
Digital Display Advertising
Another form of digital marketing is digital display advertising. It is ideal if you are trying to rebrand or are new to a location. These are graphic ads that help to grow brand awareness of your electrical business.
The experts at Big Rock Marketing have a multi-stage approach to doing digital display advertising. We will focus on your
- Audience. The audience is important. You tell us your target market, and we will help you design digital ads for them. The audience for your ads governs our entire marketing approach.
- Goals. What are your goals for these ads? We will get you the measurable results you need. Just tell us exactly what you are trying to accomplish, and we will help you meet those goals.
- Message. We will work with you to create a message that resonates with your audience. Ads are not helpful without a clear and direct message.
Our ads are all
- The full creative package. When you use Big Rock Marketing for your digital display ads, you get the full creative package. From catchy headlines to rocking content, we provide it all.
- Placed in targeted locations. Location, location, location is key. We will work with you to determine where your audience frequents and place your ads in those locations.
- Guaranteed to get your results. We provide measurable results. Want to see a bump in revenue and more customers? We can provide that. We have a comprehensive digital display advertising process that ensures results.
Digital marketing is essential for electricians. As the industry becomes more crowded, you have to carve an audience for yourself online. With the help of Big Rock Marketing, you can do just that. Try us today and start to see the measurable results you’ve always wanted. We have the experience, flexibility, and expertise to help you grow your electrical business.