Assisted Living Facilities Digital Marketing

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You serve seniors in your assisted living facilities. Even though seniors are not known for their internet skills, you should still assume that they may look for you online. Seniors families’ are also likely to do assisted living facilities research on the internet. Thus, you must have a strong digital presence. Digital marketing for your assisted living facility is the way to achieve this. 

Digital marketing is very similar to traditional marketing, except it is done online. You will employ a variety of strategies aimed at making your online presence even greater. This process goes far beyond a simple website. To truly get the most out of the internet, you need to employ a wide variety of digital marketing strategies. 

Why should you concentrate on the digital market? Good question. The simple answer is that the world is moving online. As we mentioned at the top, senior citizens and their families are online. In fact, a 2017 study found that 67% of seniors use the internet. While this isn’t as many as in other age groups, that is still a large portion of the senior population online. And, if a family member is helping seniors find assisted living facilities, you can be sure they are starting their research online. Digital marketing is the best way of reaching these customers. 

At Big Rock Marketing, we provide the best plans for assisted living facilities. We can help you grow your online presence and bring in more customers. We do this by providing the following services 

  • Website Design
  • SEO
  • Content Marketing
  • Google AdWords (PPC)
  • Digital Display Advertising. 

If you want to try us out before committing to a larger digital marketing package, try our free digital strategy consultation. In it, we will assess the strength of your website and go over our findings with you on a free fifteen-minute call. This is a great way for you to learn more about the Big Rock marketing team and will help you decide to work with us for your digital marketing needs.

You Need Us

You need Big Rock Marketing to help you turn your assisted living facility into an online success. We have the tools and the team needed to get the job done right. Our team is experienced and familiar with all of the most recent changes to search engine result criteria and other digital marketing concerns. 

Because digital marketing is our focus, you know that everyone you work with at Big Rock Marketing is an expert. We are all transparent, honest, and get measurable results for your assisted living facility. 

Of all of the digital marketing services we offer at Big Rock Marketing, three are the most important for assisted living facilities.

Website Design

A great digital marketing strategy starts with an excellent website. You won’t be very successful online without it. All of your content and ads should point back to your website. The more visitors, and return visitors, you can draw, the more successful your assisted living facility will be. 

A good website has a number of features. These include 

  • Professional and modern design.
  • Targeted use of images and videos. 
  • Clear text and messaging. 
  • Easy to use.
  • Uses SEO. 

All of the websites designed by the team at Big Rock Marketing incorporate these features and more. You will get a highly professional and unique website on your timeline. All of our websites are designed in WordPress, as this makes it easier for you to update and edit the website without a programmer on staff. WordPress is also designed to make unique websites and comes with over 40,000 plug-ins to choose from. Therefore, when you receive your website from Big Rock marketing, you know it is completely optimized to do well online and attract more customers to your assisted living facility.


One way to ensure your website does well online is to employ SEO tactics. SEO stands for search engine optimization. These are the rules and criteria that govern how highly your website and content ranks in search results. 

Think of a Google search result page. You want to be in the number one or number two spot. These are the spots where most customers choose their next service provider. Ranking lower means you have less of an opportunity to attract more customers. 

SEO can seem like a very complicated process. It is involved, but really anyone can learn the basics. Let the team at Big Rock Marketing introduce you to the world of SEO. No data and results will not be immediate, but by employing the right tactics you will start to see a gradual positive change in the position of your website in search results. 

The most simplistic way to think about SEO is keywords. You need to use words and phrases that are important to your industry. By putting them organically in your META descriptions, text blocks, and image captions, you can rank higher. There is a lot more to SEO than just keywords. But, that is a good place to start. Let the experts at Big Rock Marketing handle the rest. 

Content Marketing

Another very important aspect of digital marketing for assisted living facilities is content marketing. This is content you put on your website, often in the form of a blog, that is not an overt advertisement, but that builds your brand. Think of a question, hole in knowledge, or problem your customers may be having. Then write content that answers the questions, fixes the gap, or solves the problem. 

Good content employs SEO like the rest of your website. It will also keep the reader’s attention by telling a story. Readers do not want to feel like they are being sold to. Instead, having the professionals at Big Rock Marketing create compelling and helpful content for your website. Your brand will be associated with being helpful, which is ideal for an assisted living facility.

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